Get a copy of the video planning template to bring a strategic process to your video marketing, particularly for YouTube.
Keep in mind that your prospective customers may not be searching for your business right now, so think about the challenges they may be seeking to solve earlier in their buyer journey. This template includes:
- A methodology for planning your videos so that they relate to the value your company provides at the bottom of the funnel (or end of their journey)
- How to think of content in the words of your customers
- Insights that can drive better relevance
- Tools to use to improve your understanding of keyword volume and youtube searches, plus tools to optimize and streamline your video upload process
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