Social media is often an ad-hoc job within organizations such as public libraries, community groups, nonprofits, and similar organizations. How do you make the most of your social media when you have so many other job responsibilities?
I had the unique privilege of speaking at the 2015 Nebraska Library Conference in Lincoln, and discovered that while many library staffers are tasked with social media responsibilities, many are simply reacting to the need to post content. It’s part of their job, but they haven’t had the time to focus on the overarching strategy of social media for their organization. (Hint: Downloads at the bottom of this post. Or, click on the download button to get the presentation)
Social media at your library involves MORE than posting on Facebook.
I know, crazy right? Content does not begin at the posting phase. Content begins in a strategy meeting for all of the company communications and patron engagement. Many of the examples I found online when researching this particular niche (libraries) were fantastic ideas of events, displays, or campaigns that were not left to one or two lonely posts on a Tuesday or Friday afternoon. Something like the Denver Public Library’s Harry Potter Maze (which is stinking AMAZING) didn’t just happen. They started in with a content strategy that spoke directly to their target audience, that was also tied to event-driven communications, public relations, customer service, and more.
It’s integrated marketing at it’s best. But it’s hard to do.
So how do you make the most of social media at your library?
Well, that’s what we discussed at the session!
At the Nebraska Library Conference, my session covered 4 objectives:
- Outline the purpose of social media at your library
- Identify 5 best practices for social media marketing at your library
- Learn about 15 different content types for social media marketing
- Discuss the social media planning process & tools to make your job easier
Did you attend the session, or are you looking for the ideas to support these objectives?
We’ll you’re in the right place. Grab the resources below, and let me know if I can be of more help to you!
Download resources from the ‘social media for libraries’ presentation:
- Download the entire presentation from the social media session of the 2015 Nebraska Library Conference
- Download the content planning worksheet
- Download the individual post writing worksheet
See something that we talked about, but can’t find it here? Drop me a line and let me know! I’ll get it to you!