Yelp is a fantastic tool for businesses to get reviews from their clientele. Claiming your listing on Yelp requires a bit of digging, but once you’re able to do so, you’ll be able to change your business information (location, hours, specials, logos, photos) and respond to customer feedback.

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1. Detailed Yelp search. Often times, your business will already be on Yelp. Do a detailed search and see if your page exists. If your business doesn’t already exist, you’ll want to create a new business account on Yelp and submit your business information (which is outlined in step #3)

2. Business exists? Click to Claim on Yelp. Does your business already exist on Yelp? Woo-hoo! Log in as a business (make sure you use the business owners login, not the yelp.com homepage as that is for customer). Once you click claim, Yelp will take you through their robust verification process. Yelp is among the more picky verification processes, so be patient. They will complete your verification in 3-5 business days, or you may be able to verify over the phone. Once your business is verified, you’ll be able to optimize your page by editing content, photos, specials and more.

3. Not on Yelp yet? Create a new Yelp business account. If your business isn’t on Yelp, you can create a new business easily. Again, once you submit your information, Yelp takes a detailed look to verify that it is correct. You’ll be able to optimize this information once everything is verified.

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In a future post, we’ll talk about reviews – how to respond, how to get more, and how to use Yelp paid advertising.

If you need further assistance, let me now and we’ll be sure to get your Yelp page maximized!