Why All Marketers Should Run 78 Miles

Why All Marketers Should Run 78 Miles

This last weekend, thousands of runners did something crazy. We piled into vehicles and drove to Omaha, NE, where we proceeded to run 78 miles from one city to another. Called the “Market to Market Relay,” or M2M, this event has grown in size and...
Marketing Your Fundraiser: Tips for Success

Marketing Your Fundraiser: Tips for Success

Fundraisers can be a lot of fun. But a lot of work. Here’s a few tips for marketing your fundraiser or philanthropic event: Tip #1: Start with Strategy. End with Tactics. Because many nonprofit professionals wear a number of hats, marketing resorts to a...
What you can learn about marketing from a startup

What you can learn about marketing from a startup

Armed with a great idea, many individuals have ventured out to join the world of startups. The city I live in (Lincoln, Nebraska) happens to have a fantastic startup scene with a number of successful companies such as Hudl, Travefy, Bulu Box, Hurrdat, Music Spoke, and...
5 Easy Marketing Ideas You Can Do This Month

5 Easy Marketing Ideas You Can Do This Month

The end of the year is coming to a close, and if you’re like me, you’re thinking….”But, I still have so much I want to achieve!” In the hustle and bustle of the holiday season, it’s easy to use the busyness as an excuse to do nothing....
You’re going to mess up. How will you handle it?

You’re going to mess up. How will you handle it?

We love to chronicle the “what not to do’s.” You know, the personal Facebook rant that was mistakenly posted to the company account. Or the advertising campaign that accidentally singled out a particular race or ethnic group. A contact of mine...
What’s your why?

What’s your why?

“I need a marketing plan.  Can you help me?” This is a question I get on a regular basis. People know that they need to be more strategic about their marketing efforts. So they seek out the help of a marketing consultant, agency, or some other resource....