THE LEARNING STARTS HERE.

Ideas, tips, and reflections to power your marketing flywheel.

Social Media: How to Stay Top of Mind by Using Buffer

Looking for an easy way to keep your social media pipeline full? But in the least amount of time possible? You need to check out Buffer. It's a social media app that makes it super easy to share any page you're reading. Keep your Buffer topped up and then they...

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The difference between awareness and distraction

There’s a difference between being aware and being distracted. It’s important that you know and recognize the gap between the two. When I was in high school, I was a mid-distance runner. I didn’t excel at the sprints, like 100m or 200m. Sure, I was fast, but not fast...

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Stop being a critic. Start being a creator.

With each of us having access to a digital megaphone, we’ve grown accustomed to offering feedback on nearly everything. I’ve experienced this in my own life, being the recipient of criticism from how I should parent my children and how I should do more with the PTO,...

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LinkedIn Beginner: 10 Tips to Get Started

I've talked with a number of people lately about LinkedIn. Many of these people have said, "I have a profile but I don't use it." Or "I've never gotten anything from it." Well, just like all things in life, you results are directly related to what you put into it. If...

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Proposal Writing Tip: What Your Clients What to Hear

The following is a guest post from Bidsketch founder Ruben Gamez. Check out his awesome proposal builder software! When it comes to sales, attracting your audience, and building a community, words are a powerful tool. Used correctly, they can be your secret weapon....

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Making the Most of Social Media at Your Library

Social media is often an ad-hoc job within organizations such as public libraries, community groups, nonprofits, and similar organizations. How do you make the most of your social media when you have so many other job responsibilities? I had the unique privilege of...

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Why All Marketers Should Run 78 Miles

This last weekend, thousands of runners did something crazy. We piled into vehicles and drove to Omaha, NE, where we proceeded to run 78 miles from one city to another. Called the "Market to Market Relay," or M2M, this event has grown in size and popularity since it...

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Marketing Your Fundraiser: Tips for Success

Fundraisers can be a lot of fun. But a lot of work. Here's a few tips for marketing your fundraiser or philanthropic event: Tip #1: Start with Strategy. End with Tactics. Because many nonprofit professionals wear a number of hats, marketing resorts to a checklist of...

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Are you suffering from information overload?

There’s more content on the web than we know what to do with. It’s a never-ending fire hose of information, spewing facts, statistics, stories and infographics. I think we're all suffering from information overload. Jump on LinkedIn and you’ll find a multitude of...

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What you can learn about marketing from a startup

Armed with a great idea, many individuals have ventured out to join the world of startups. The city I live in (Lincoln, Nebraska) happens to have a fantastic startup scene with a number of successful companies such as Hudl, Travefy, Bulu Box, Hurrdat, Music Spoke, and...

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5 Easy Marketing Ideas You Can Do This Month

The end of the year is coming to a close, and if you're like me, you're thinking...."But, I still have so much I want to achieve!" In the hustle and bustle of the holiday season, it’s easy to use the busyness as an excuse to do nothing. Some companies adopt the “wait...

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How to Claim Your Listing on Google+ Local

Operating a Google+ Local page is vital for many businesses across the country due to the SEO benefits that it offers. Creating one of these pages is relatively simple, especially if you have created other social media channels such as Facebook or Youtube. A key...

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How to Claim Your Yelp Listing

Yelp is a fantastic tool for businesses to get reviews from their clientele. Claiming your listing on Yelp requires a bit of digging, but once you’re able to do so, you’ll be able to change your business information (location, hours, specials, logos, photos) and...

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You’re going to mess up. How will you handle it?

We love to chronicle the "what not to do's." You know, the personal Facebook rant that was mistakenly posted to the company account. Or the advertising campaign that accidentally singled out a particular race or ethnic group. A contact of mine recently admitted to...

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What’s your why?

"I need a marketing plan.  Can you help me?" This is a question I get on a regular basis. People know that they need to be more strategic about their marketing efforts. So they seek out the help of a marketing consultant, agency, or some other resource. But they're...

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What should you do with your life, girls?

Reflecting on my own experience, junior high and high school can be one of the most fun and challenging times in life. While young people search to discover their strengths, natural talents and interests, they're presented with a variety of careers that offer "upward...

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Will your tweet change someone’s life?

You never know how your words will change someone’s life.  Whether they’re spoken in person, scrawled on a torn piece of notebook paper, eloquently written in a Hallmark card, posted on a Facebook wall or tweeted within the 140-character-limit of the internet’s most...

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Five phrases that limit your marketing results

We all have loose lips, and as much as we try to control what we say, sometimes our brain just doesn’t stop the message soon enough before the words come out. As a result, we end up saying things that affect our motivations, outcomes and future goal achievement. Now,...

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3 Things I Learned About Marketing from Startup Weekend

Have you ever had someone tell you that "you suck" multiple times in one day? I have.  And I have grown to like the feedback.  Here's why. Over the last three days, I had the opportunity to participate in startup weekend.  Startup weekend is an intense 54-hour event,...

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The wrong way to search for a job

On a monthly basis, I attend a variety of community and networking functions to build relationships, promote my business, and give back to the community.  I usually enjoy meeting new people and with a last name that rhymes with “donkey” (yes, Schwanke does rhyme with...

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Are you drowning in email?

Throughout the course of the day, you’re likely to get hundreds if not thousands of emails. Before you know it, your inbox looks like a disaster area.  You know you need to stay on top of it or you’re likely to drown in the sea of messages.  As a result you become...

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Success Lessons from Zappos

During the month of December 2010, I was stoked to run the Rock 'n Roll Las Vegas Marathon.  Well, it was supposed to be a half-marathon... but at the last minute I decided to go for it.  Pretty gutsy, but I’m glad I did it. Zappos was the sponsor of the marathon and...

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