Through a marketer's lens.

Musings about marketing, business, and entrepreneurship.

Stop being a critic. Start being a creator.

With each of us having access to a digital megaphone, we’ve grown accustomed to offering feedback on nearly everything. I’ve experienced this in my own life, being the recipient of criticism from how I should parent my children and how I should do more with the PTO,...

read more

Making the Most of Social Media at Your Library

Social media is often an ad-hoc job within organizations such as public libraries, community groups, nonprofits, and similar organizations. How do you make the most of your social media when you have so many other job responsibilities? I had the unique privilege of...

read more

Why All Marketers Should Run 78 Miles

This last weekend, thousands of runners did something crazy. We piled into vehicles and drove to Omaha, NE, where we proceeded to run 78 miles from one city to another. Called the "Market to Market Relay," or M2M, this event has grown in size and popularity since it...

read more

Marketing Your Fundraiser: Tips for Success

Fundraisers can be a lot of fun. But a lot of work. Here's a few tips for marketing your fundraiser or philanthropic event: Tip #1: Start with Strategy. End with Tactics. Because many nonprofit professionals wear a number of hats, marketing resorts to a checklist of...

read more

Are you suffering from information overload?

There’s more content on the web than we know what to do with. It’s a never-ending fire hose of information, spewing facts, statistics, stories and infographics. I think we're all suffering from information overload. Jump on LinkedIn and you’ll find a multitude of...

read more

What you can learn about marketing from a startup

Armed with a great idea, many individuals have ventured out to join the world of startups. The city I live in (Lincoln, Nebraska) happens to have a fantastic startup scene with a number of successful companies such as Hudl, Travefy, Bulu Box, Hurrdat, Music Spoke, and...

read more

5 Easy Marketing Ideas You Can Do This Month

The end of the year is coming to a close, and if you're like me, you're thinking...."But, I still have so much I want to achieve!" In the hustle and bustle of the holiday season, it’s easy to use the busyness as an excuse to do nothing. Some companies adopt the “wait...

read more

You’re going to mess up. How will you handle it?

We love to chronicle the "what not to do's." You know, the personal Facebook rant that was mistakenly posted to the company account. Or the advertising campaign that accidentally singled out a particular race or ethnic group. A contact of mine recently admitted to...

read more

What’s your why?

"I need a marketing plan.  Can you help me?" This is a question I get on a regular basis. People know that they need to be more strategic about their marketing efforts. So they seek out the help of a marketing consultant, agency, or some other resource. But they're...

read more

What should you do with your life, girls?

Reflecting on my own experience, junior high and high school can be one of the most fun and challenging times in life. While young people search to discover their strengths, natural talents and interests, they're presented with a variety of careers that offer "upward...

read more

The wrong way to search for a job

On a monthly basis, I attend a variety of community and networking functions to build relationships, promote my business, and give back to the community.  I usually enjoy meeting new people and with a last name that rhymes with “donkey” (yes, Schwanke does rhyme with...

read more

Are you drowning in email?

Throughout the course of the day, you’re likely to get hundreds if not thousands of emails. Before you know it, your inbox looks like a disaster area.  You know you need to stay on top of it or you’re likely to drown in the sea of messages.  As a result you become...

read more

Success Lessons from Zappos

During the month of December 2010, I was stoked to run the Rock 'n Roll Las Vegas Marathon.  Well, it was supposed to be a half-marathon... but at the last minute I decided to go for it.  Pretty gutsy, but I’m glad I did it. Zappos was the sponsor of the marathon and...

read more